By Keith Dunham, Founder & CEO of Empower Transactions. Keith ran operations at HomeCity Real Estate past $500 million a year in sales across Austin and Dallas before its sale to Better Homes & Gardens Real Estate, and co-founded Opcity, later acquired by Realtor.com.
Results that moved the business
Agents fully supported, zero internal ops hires added
Reduction in hours broker
spent on day-to-day
operations
Estimated first-year
savings vs. building an
internal ops team
New agents onboarded in
the first 6 months
♦ Brokerage reached its highest GCI quarter on record within 9 months, attributed in part to broker bandwidth freed by Empower.
THE CHALLENGE
The broker had built something real: 210
agents, four states, and a growing reputation. But the infrastructure hadn’t kept pace. The broker was still in everything.
- Operate consistently without the broker personally involved in every decision
- Maintain proactive compliance oversight across four states
- Process commissions and financial workflows without errors and delays
- Onboard and recruit new agents with no admin infrastructure to support them
- Scale the team without adding significant internal overhead
THE Empower solution
Empower stepped in as the brokerage’s full-service operations partner, functioning as a Fractional COO and complete back-office team:
- Operations Leadership: Took ownership of day- to-day operational management: building workflows, managing performance, resolving escalations.
- Compliance Management: Implemented proactive compliance oversight across all four states: full file audits, pre-close reviews, and state-specific checklists.
- Financial Workflow Management: Rebuilt commission calculation, tracking, and disbursement workflows from the ground up.
- Admin & Transaction Support Team: Provided a dedicated admin and TC team handling MLS entry, listing prep, document management, and agent support.
- Recruiting & Onboarding Infrastructure: Built a repeatable agent onboarding process allowing rapid integration of new recruits.
“I was doing everything. And because I was doing everything, nothing was getting done well.
Empower came in and became my operations department. They handle compliance,
commissions, transactions, admin — all of it. I finally have a real brokerage, not just a job I
created for myself. The ROI isn’t even close.”
— Broker / Owner, Scaling Independent Brokerage
TAKEAWAY FOR BROKERAGES
The Fractional COO model starts as an outsourcing decision and turns into a growth strategy. When Empower
becomes your operations partner, the broker gets their time back, the team gets the infrastructure it
needs, and the brokerage gets the scalability that internal hiring alone can’t deliver. When Keith ran operations at HomeCity, a $500 million-a-year brokerage in Austin and Dallas, moving the back office off payroll took net margin from roughly 3% to over 25%. The multi-state piece is its own problem: every state writes its own license law, which is why regulators coordinate through ARELLO instead of one national rulebook.


