Results that moved the business
Saved per listing in agent
time on MLS entry and
prep
Fewer listing errors and
MLS re-submissions after
launch
Faster avg. time from
signed agreement to listing
going live
More listings managed per
agent in the quarter
following rollout
By Keith Dunham, Founder & CEO of Empower Transactions. Keith ran operations at HomeCity Real Estate past $500 million a year in sales across Austin and Dallas before its sale to Better Homes & Gardens Real Estate, and co-founded Opcity, later acquired by Realtor.com.
♦ Team lead reclaimed roughly 11 hours per week, redirected toward agent coaching and business development.
THE CHALLENGE
A high-producing real estate team was growing fast, but their systems couldn’t keep up. Agents were losing hours to MLS entry, listing prep, and transaction admin.
- Get listings live quickly. MLS entry and prep consumed 4–6 agent hours per listing
- Avoid listing errors that triggered re- submissions and delayed time-to-market
- Connect listing support to transaction coordination without losing details at handoff
- Close files cleanly. Loose ends were left open weeks after closings
THE Empower solution
Empower took over the complete listing-to-close lifecycle, one system running from the moment a listing agreement was signed to final file archiving. Listing setup keeps changing underneath teams: the NAR settlement FAQs rewrote how compensation is handled in the MLS, so every listing gets checked against the current rules rather than last year’s habits. Across our client base we run this same lifecycle on the order of 12,000 transaction files a month:
- MLS Entry & Listing Setup Support: Took over complete MLS entry, listing setup, photo coordination, and remark writing for every new listing.
- Listing Compliance & Pre-Launch Review: Implemented a pre-launch review for every listing, checking MLS compliance and verifying requirements.
- Contract-to-Close Handoff: Built a structured handoff connecting listing support to transaction coordination.
- Active Transaction Management: Managed all transaction milestones, contingency deadlines, document collection, and party communications.
- Post-Close File Completion & Archiving: Executed a standardized closeout process that collects final documents and completes compliance checklists.
“We were leaving money on the table because our agents were buried in admin. Empower
handles everything from MLS entry to file closeout. Our listings go live faster, our transactions
close cleaner, and our agents are finally doing what they should be doing, selling.”
Team Lead, High-Volume Real Estate Team
TAKEAWAY FOR BROKERAGES
Listing admin and transaction coordination shouldn’t compete for agent time. Empower’s full lifecycle support keeps every deal on a single track. Agents list more, close faster, and the team lead finally has the bandwidth to grow.


