Results that moved the business
Reduction in average transaction timeline
Fewer errors and missed milestones
Reclaimed each week by the broker (first 30 days)
Agent satisfaction score (up from 2.9 pre-Empower)
By Keith Dunham, Founder & CEO of Empower Transactions. Keith ran operations at HomeCity Real Estate past $500 million a year in sales across Austin and Dallas before its sale to Better Homes & Gardens Real Estate, and co-founded Opcity, later acquired by Realtor.com.
♦ Brokerage added 9 new agents within 75 days, with improved operations cited as a key factor.
THE CHALLENGE
A fast-growing independent brokerage had the agents, but not the infrastructure. With 85 agents across three markets and no standardized systems, the broker was personally fielding every decision, escalation, and administrative task.
- Maintain consistent transaction processes across all agents and markets
- Meet deadlines reliably: missed milestones were routine, not exceptional
- Deliver a consistent client experience from one agent to the next
- Scale without the broker personally managing every operational decision
THE Empower solution
Empower implemented a complete operations infrastructure designed to run without the broker in the middle:
- End-to-End Workflow Design: Built standardized transaction workflows covering every stage, from executed contract to post-close.
- Agent Communication Structure: Introduced consistent communication cadences, milestone notifications, and deadline tracking.
- Pipeline Visibility & Reporting: Set up real-time pipeline dashboards giving the broker full visibility into active transactions.
- Standardized Document & Checklist Systems: Created brokerage-wide checklists, templates, and document standards.
- Dedicated Operations Support: Provided daily operational support fielding agent questions and managing escalations.
“Before Empower, I was the operations department. I was answering questions, tracking transactions, fixing errors – all day, every day. Now there are systems running everything. My agents know what to do, closings are smoother, and I’m finally focused on actually growing this business.”
— Broker / Owner, Independent Regional Brokerage
TAKEAWAY FOR BROKERAGES
Operational chaos slows transactions, and then it stalls growth. Empower replaced the chaos with structure: standardized workflows, real-time visibility, and daily support that freed the broker to lead. When Keith ran operations at HomeCity, a $500 million-a-year brokerage in Austin and Dallas, moving the back office off payroll took net margin from roughly 3% to over 25%, so the structure pays for itself before it ever shows up in an agent satisfaction score. Consistency across markets is the hard part, because every state writes its own license law and regulators coordinate through ARELLO rather than through one national rulebook.


